

Covell Architects
Covell Architects is a husband and wife design studio based in St. Helena, California. It was founded in 2010, and design services include Residential, Commercial, Hospitality, Winery, and Agricultural. I was approached to redesign the studios logo and to develop a more complete brand. They were looking for a brand that was simple, minimal, and professional. The idea for the mark came to represent the two partners, in both life and business, coming together as a single entity. A brand that united both of their styles and attitude towards design.
Covell Architect project photos were provided by the client.
Team
Christopher Jordan, Creative Direction & Lead Designer
Project Deliverables
Brand Redesign, Identity Suite, Brand Guidelines, Business Cards, Digital Letterhead, Social Media Graphics

Original Stylescapes


Brand Guidelines : Brand Statement
Discovery Findings : Brand Themes


Initial Sketches
Convergence of two entities into one.

Final Logo Compositions





Brand Fonts

Brand Colors