FitPros: Workplace Wellbeing
As the senior brand and design manager at FitPros, I embarked on a journey to refresh an outdated brand, and redesign all brand touch points. As a B2B well-being benefits provider, with a B2C end user relationship, it became important to ensure consistency across all brand experiences. The company grew during the pandemic. Consequently, as a 100% remote and virtual company, the focus was on virtual engagement. Later, as companies returned to the office, we needed to tighten up the full on-site brand experience. From pitch decks to web presence to trade show and health fair experiences, each focus needed to speak and be expressed in the same clear voice and tone.
“FitPros,” “FitPros LIVE,” “FitPros Wellbeing App,” “FitPros LIVE Wellbeing Platform,” and other associated names, logos, service marks, and design elements displayed on this page are owned by FitPros, Inc. All rights reserved. 2024.
Team & Key Stakeholders
Christopher Jordan, Sr. Brand & Design Manager
Andrew Johnson, COO
Lindsay Johnson, CEO
In-House Duties
Website Design and Updates, Sales Pitch Decks and Collateral, Email Marketing, Brand Guidelines, Copywriting, Video Editing
Brand Refresh
Simplified and Updated Logo
Previous Version of Logo
This brand refresh was focused on a modern evolution. The company was not quite ready to do away with the current name or word-mark, so we needed a find a way to update it to reflect the growth of the company. FitPros had expanded its programming to be more than just physical fitness, so we removed the barbell icon to move away from that single reference.
Stripped to its core, we updated the color palette to include a powerful gradient of magenta, violet, and purple hues. Finally, we updated the company's byline from "workplace wellness" to "workplace wellbeing." Wellness signified health, but often specific to the physical self. Well-being was a holistic word, one that encompassed the entire body. While using the hyphen was grammatically correct, we wanted to unite all things health and well-being, so we joined the two words, and owned it.
Updated brand photography to capture the various offerings.
Brand Guidelines
End User Engagement Assets
Sales Collateral
Website
Product Visual Identity
Backdrop Pattern
Instructor Swag
Trade Booth Design
