Joneck's (pronounced yo-necks) is a wine bar in East Sacramento, California owned by a husband and wife team. Joneck is an amalgamation of the couple's last names: Jones + Yeck. After obsessing, sharing, drinking, thinking, talking about wine for over 25 years, the couple decided to jump at the opportunity to open their own bar, a community place to gather, share stories, and to stay as long as they like. I was approached to create a vibrant visual brand identity that captured the fashion and style of designers like Jonathan Adler, Trina Turk, and places like the Parker Hotel in Palm Springs.