San Francisco Center for the Book 25 Year Logo
"The San Francisco Center for the Book, founded in 1996, is a center of
inspiration for the book arts world, featuring the art and craft of letterpress
printing, bookbinding and artists’ bookmaking. We are dedicated to the art of
the book!"
Our friends at the San Francisco Center for the Book approached us to design the 25th Anniversary logo to be displayed for the entire year. The creative brief covered the main logo and identity suite. The original SFCB logo was created by Studio Hinrichs, and based on typeface Futura. We wanted to honor the original design and focused on how we can celebrate history and the future simultaneously.
Credit: Photo and logo provided by SFCB. All rights reserved.
Team
Christopher Jordan, Senior Designer
The Late Thomas Ingalls, Creative Director
Project Deliverables
Art Direction, Logo, Postcards, Digital Assets
Studio Credit
All work done at Ingalls Design in San Francisco, CA.
Logo Development
Brand Style Guide
Original sketches
Original type specimen sheet. Image courtesy of the Letterform Archive, San Francisco, CA.
Final logo compositions
Brand Application
