A brand identity is experienced with all the senses in various places. It needs to be expressed in unison with printed ephemera, language and messaging, across digital experiences, and communication channels. But that doesn’t mean design has to be formulaic. It can still be fun and beautiful. 

Words are important. They influence ideas. When language is leveraged and choreographed together with imagery, we can convey ideas in a more authentic and impactful way. I love crafting stories, and setting the tone for how a brand speaks.

I thrive on collaborative teams. Sometimes as an idea contributor, a creative leader, or as a follower. And that’s not a bad thing. Doing the hands-on work is where the magic happens. I can work with multidisciplinary teams, guide the the creative process, and find ways to bring individual effort together to create awesomeness.

I spent over a decade coaching athletes. As a coach, you have to believe in two things: fundamentals and character. These are the building blocks of a great athlete—a great person. Coaching is all about navigating human relationships and emotions. The same is at the core of great design. After all, what's design if it's not about helping people and businesses reach their potential? 

I am a champion of a healthy workplace culture. I have used the creative process to develop and implement team experiences (especially when remote) that help build and maintain a company's culture. These experiences focus on building inclusive environments to bring teams together to collaborate at a higher level.