Production Figures Exhibition
About the CCA's Furniture Department:
With deep roots in the Arts and Crafts movement, the Furniture program prepares students for versatile careers in a rapidly changing landscape. We teach craft-based methods alongside digital fabrication methods, emphasizing innovation, sustainability, and collaboration.
I collaborated with CCA's Furniture Department Chair to establish an exhibit identity that would be displayed at the ICFF show, North America's leading interior design trade fair for connection and commerce. The program's presence at the show was to highlight the college's innovative program while also showcasing senior students as up-and-coming talent. Along with the booth design, we designed a commemorative giveaway that promoted the furniture program as well as the student's work.
Team
Christopher Jordan, Creative Direction & Lead Designer
Client
California College of the Arts (San Francisco)
Furniture Department
Project Deliverables
Exhibit Identity, Booth Design, Commemorative Card, Vinyl Decal
Booth Design
The Production Figures theme was developed by the program's students and advisors as a way to highlight the innovation behind production style furniture. Production or mass produced furniture is often not seen as well designed, built, or made of great materials. The exhibit identity was a reflection of automated movements in the production cycle. Each of the student's designs were included into the main art.
Exhibition Booth
Commemorative Card
The commemorative giveaway were postcards showcasing each furniture piece with details about the works and the students. The set of postcards were self contained in a custom printed package.
